A firmware upgrade to its PlayStation 3 console that adds 3D support and other 3D-compatible home electronics products will also be available to coincide with the television launch.
Sony's first two sets, which are 40- and 46-inch models, will come bundled with two pairs of 3D glasses and will cost ¥290,000 (US$3,215) and ¥350,000 respectively. In July it will launch six further sets: 52- and 60-inch models that come with 3D glasses and four "3D-ready" models that have 3D circuitry inside the set but require the purchase of glasses and an infrared transmitter.