A simmering feud between General Motors and Ford heated up on Sunday as Ford objected to GM's Super Bowl advertisement for its Chevy Silverado pickup truck.
The ad, which will run on NBC's television broadcast of the Super Bowl on Sunday, depicts an apocalyptic scene in which Chevrolet Silverado pickup trucks and their owners escape death and make it to a pre-arranged meeting point.
But, one of their friends, identified as "Dave," who drives a Ford, doesn't make it to the meeting site, in the video that plays off the idea that the ancient Mayans predicted the world would end in 2012.
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